A pioneer in construction sheet metal solutions, PetterSteel increased its product sales by an impressive 30% compared to the previous year. In addition to proactive sales efforts, the growth was driven by customers’ successful projects and, in particular, the strong demand for PetterSteel’s installation-ready Exakt sheet metal products.
PetterSteel supplies sheet metal solutions to professional builders both as product-only deliveries and as fully installed solutions. Product sales have seen continuous growth, especially in renovation and refurbishment projects, while installation services have remained the primary focus in new-build construction.
“Construction companies already specify in their tender requests whether they want sheet metal products delivered only or supplied and installed. We are able to respond to both types of requests, but product-only deliveries are particularly popular in renovation projects,” says Janne Rieppo, Sales Manager, Products at PetterSteel.
Installation-Ready Exakt Products Leading the Growth
One of the most significant drivers behind the growth has been the success of the installation-ready Exakt product range. The products were developed to make work on site easier and faster: installation can be up to twice as fast as with traditional sheet metal products, while delivering a significantly cleaner and more accurate end result.
“The Exakt eaves flashing is a great example of a product that customers have discovered and continue to reorder. There is no longer any need for sheet metal shears on site to cut corners, and the product even comes with pre-drilled screw holes,” Rieppo continues.
In the sheet metal industry, speed is essential, and business moves on a weekly basis. As the summer season approaches, PetterSteel’s production capacity remains capable of handling even large orders. Standard orders are delivered within 1–3 days, and at peak capacity more than 1,000 square metres of sheet metal products leave the factory each day. The product sales team is committed to serving both large and small orders alike.
“I believe we can maintain the strong start to the year throughout the summer. It already looks like the investments we made during the winter are beginning to show results. We are also hoping for a successful year everywhere across the construction industry,” Rieppo concludes.